CyberSense
CyberSense is a cutting edge computer vision system that is customized for people counting. Being one of the most sophisticated system on the market, CyberSense provides a wider variety of possibility than traditional counting system as it can provide much more crucial data for business analysis.
When compared with all the traditional sensing technologies such as bidirectional IR sensor and thermal imaging, CyberSense counts like a human and therefore can record everything just like a loyal employee. It can capture the number of visitors, staying time of each visitor and even their walking path.
Unlike people counting software based on surveillance systems, CyberSense counts in real time and no personal information is collected and hence the privacy of your customers is protected.
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Why Collecting Footfall Information?
Understands the Conversion Rate
By understanding the conversion rate, you can find out how many potential customers visited your shop
Measure Advertising / Promotion campaign
Advertisements do not have a direct relationship with sales turnover like the number of visitors do. People counting can let you pinpoint the reason behind an ineffective campaign
Re-construct store layout
CyberSense analyzes the popularity of different products and the occupancy of product aisles. Identifying top-selling items and the most visited aisles would definitely boost your sales
Price / Performance Ratio of store location
For top brands, the value of flagship stores cannot be measured by sales turnover. People count serves as a solid support on how the stores contribute to the value of the brand
Rent Evaluation
Location and the size are two essentials for service centres. Knowing the exact number of visitors allows you to optimize the size of the centre / showroom
Staff Management
Rent and HR costs are the major expenses in the service industry. Optimizing the number of staff in different hours can potentially increase staff motivations and reduce cost
Queue Management
Gaining data on the size of your visitor count can prepare you for future queue management
Modify the management of security guards or receptionist based on the crowd size
Arrange shuttle buses for providing convenience to your guests
References for adjusting rent levels
Assess the efficacy of promotional events
Measure the popularity of different exhibits
Measure which area caused the loss of visitors’ interest
"CyberSense Advantages"
When compared with traditional people counters, Cybersense detects in a different way. We detect visitors by using a 3D capturing device, which allows object capturing in various manners and a better coverage. CyberSense also supports multiple sensors and forms a sensor array. This does not only allow more data to be collected but also make it possible to compare figures in different areas / sectors. For connectivity, CyberSense supports the most popular TCP/IP protocol. With one LAN (RJ-45) cable, you can configure the sensor, collect data and transmit said gathered data to the central server!
01.“Field Sense”
One of the most unique features of CyberSense is “Field Sense”. Unlike all the people counters on the market, CyberSense can trace and track down a target, instead of only being able to count in and out. By recording ALL movements inside the detection field, you can acquire much more data, and combine them to get a full perspective of your business. “Field Sense” can capture every single gesture of each visitor. The exact walking path of each individual will be stored individually which allows you to analyze the walking pattern or the popularity of different areas. Staying time in the detection area is also recorded as per visitor. This assists in lots of analysis including queue time, average time of visitors paying appreciation towards a particular product or art piece, etc. Another highlighted usage of “Field Sense” is that it can seperate counts of multiple areas within the detection area. For example, if there are 4 different products within the detection area of CyberSense, you can retreive the average staying time and the number of visitors in front of the products respectively.
02.“Privacy Issues”
We understand that there is a rising concern over infringement of privacy caused by data collecting systems, especially facial recognition systems and CCTV based visitors tracking systems. We have noticed this issue ever since the first day CyberSense was being developed and we assure you firmly that there is NO privacy infringement involved in the use of CyberSense. Being a real time analyzing solution, CyberSense does not need to keep any kind of privacy related materials (including video, still images, etc.) for further analysis. Moreover, none of the captured data is in any kind related to any area of personal information. In other words, there is no chance for anyone to identify a specific person by viewing those data.
Example Usage
Queue Management
You can draw a specific recording area and count waiting time of the first visitor in queue, so you can get the average processing time.
You can combine multiple sensors to create a complete picture of the queue and know the queue time of each visitor.
Popularity Checking
You can use one sensor and set multiple area to record the staying time of visitors inside each area respectively. As a result, you can know the popularity by comparing the average staying time and number of visitors. In exhibition, You can check how many people walk path your booth and how many people enter your booth so to create a Turn-in ratio (Total people walking pass: No. of people entering)
95+%
Accuracy
3.5M2
Detection Area / Camera
30 FPS
Refresh Interveral
6
Detecting Zone / Line
CyberSense is the mixture of two top notch technologies - Stereo imaging and computer vision.Combined, it makes CyberSense one of the most unique and powerful people counting solution in the market. Powered by “Field Sense” Technology, CyberSense can capture virtually all movements within a three dimensional space and convert it into meaningful data. Besides, CyberSense can also be used in various situations because of its flexible design, which makes it a perfect fit to be used in public areas and exhibitions
| Covering Area Head Mounting | Tilt Mounting (20 degree tilt down) | |
| Installation height: | 3m | |
| Detection area: | 3.5m2 | 2.7m x 5.6m |
| Refresh Interval | 30 fps | |
| Minimal Lighting Requirement | 0 lux | |
| Customer Path Logging | Available | |
| Detectiong Zone / Line Set | 6 | |
| Accuracy | Normally 95% | |
| Interface | TCP / IP, 802.11 bgn | |
| Supply Voltage | 220V ~ 50 / 60 H | |
People Counting Solution for...
Hong Kong International Jewellery Manufacturers’ Show “2012”
Exhibition
Fashion Farm Foundation
NGO
Macau Samsung Partner Shop
Commercial
InnoCarnival 2012 (HKUST)
Education